Ecommerce SEO Services: Transform Traffic Growth Into Revenue

Search engine optimization services are digital marketing services that improve rankings in search results for keywords relevant to a given business. These improved rankings increase the business's visibility in search engines and drive qualified traffic to its website. For the best results, SEO services should include a custom strategy and various types of SEO tactics, including on-page, off-page, and technical SEO.

When you start selling online using web marketing, you want to ensure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.

Search engines rely on matching the terms that people are searching for to the terms that are found on your website, meaning SEO for an e-commerce website includes informative, descriptive text.

If you have the words on your site that shoppers type into a search engine, you stand a better chance at being found.

In fact, more than 50 percent of users find a new company or product after a search.

However, it's challenging to figure out which words to add to your site, and secondly, how to make sure that you have room for all the different phrases you need. To start the e-commerce search engine optimization process, you should know what keywords or phrases you want to target.

Here's how we start our e-commerce SEO process for our clients, and what you can expect when you work with our in-house team of e-commerce SEO experts.

1. Keyword identification

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or keyphrases.

By using a keyword research tool, asking your customers how they describe your products or working with you to find the keywords you already know are successful, we'll find out how you should describe your store or products to rank highly in searches.

Keywords most often pertain to your products or your store's central theme. If you sell eco-friendly pet products, for instance, you may target keywords related to that theme or focus. A few examples include, "eco-friendly pet products", "eco-friendly dog toys", and "eco-friendly dog harness."

Your company's unique features can also enhance other aspects of your e-commerce SEO. If you're investing in content marketing, for instance, you may create blog posts that discuss harmful products in dog food. For that type of post, you may target the keywords, "bad ingredients in dog food."

Keyword identification is a critical part of our e-commerce SEO services because it establishes an effective strategy for your business.

2. Keyword implementation

The next step in our process is to implement these high-value, relevant keywords into your website.

Our e-commerce SEO experts use these keywords in several places, including:

1. Homepage

2. Page titles

3. Meta descriptions

4. Product descriptions

5. Image alt text

6. And more

This step is essential to an e-commerce SEO strategy. Without optimizing your website for these relevant keywords, it's difficult for search engines, and even users, to see that your website is relevant to a search query.

While you can do your own copywriting to implement these recommended keywords, an advantage of partnering with a digital marketing agency, like AtumX Media, is that we offer SEO copywriting services, note that some copywriting comes with our e-commerce SEO packages. .

If you decide to invest in our copywriting services for e-commerce SEO, we feature a talented team of copywriters that specialize in several different areas, from manufacturing to retail to automotive. With their expertise, we produce content that's not only well-written but also personalized for your brand.

3. Product page optimization

Every page on your website needs optimization for search engines.

When it comes to e-commerce stores, it's hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as "long-tail keywords."

To ensure that your product pages earn a high ranking in search results, we'll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.

Your product pages should also include images of the items you are selling.

Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.

It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.

That’s why our dedicated team optimizes your images for SEO.

Plus, we review each page of your website in-depth to ensure that you're targeting long-tail keywords and that you're not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.

4. Navigation optimization

SEO for e-commerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We'll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.

It's also essential that your navigation is easy to use and understand.

If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can't find what they want? This quick departure can lead to a higher bounce rate.

High bounce rates tell search engines that your website isn't as relevant for the search terms it's ranking for, which is why a high bounce rate can lead to a drop in your rankings. That's why web design, as well as the design of your landing pages, is an imperative feature of e-commerce SEO.

One of the best ways we've found to improve SEO for e-commerce is to use breadcrumb navigation.

Breadcrumbs are small links that appear at the top of a menu, category, or product page. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back to where you were previously.

Our web designers will use this method to add links and keywords to your pages and maximize the usability of your websites for users. For maximum results in your website's usability, we offer user experience testing services.

5. Content creation

Since it's difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your e-commerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.

A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.

The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.

More than 60 percent of users prefer companies that create custom content, which can set your e-commerce store apart from others in your industry. That’s why companies that use content marketing more than quadruple their conversions compared to businesses that don’t.

For content marketing, most e-commerce websites choose to set up a blog. Blogs come in many shapes and sizes and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week.

You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even run a contest to find the cutest pet among your shoppers.

Additional content may include:

1. Videos for how-tos on product maintenance or uses

2. Infographics on topics related to your products or industry

3. Articles about industry topics you are knowledgeable about

4. Long-form content like ebooks or white papers

What form this content takes is up to you, and we'll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for e-commerce sites includes all these factors and more to make your website rank as highly as possible.

With all this talk about the positive effects of SEO management, how can you know for sure that it'll help your business thrive and grow? Though there is no crystal ball to give tangible figures of how much your business will grow with SEO services, you can rest assured that your site will jump in search engine rankings, earn more traffic, and convert more customers.

Here are a few reasons why:

1. When you target important keywords correctly, you'll have better placement in results pages. When you find a specific keyword that is important to your business and your industry, you want to target it with your content, your meta tags, your alt tags, and your URL. That means you include that keyword in these important places so that you have the best chance of ranking for it when someone searches the term within Google.

2. When you rank highly for an important keyword, you'll get more site traffic. Studies show that the first position on results pages gets roughly 33% of clicks, while the second position receives around 15%, with decreasing number from there. The top position truly is a prized location in the search, and if you can get there, you're going to see an increase in site traffic.

3. When you boost site traffic, you'll see an increase in conversions. When more people visit your site because of your high rankings in search results, it means that you'll also earn more conversions. If your page ranks in the first position of organic SEO results, it's there for a reason - you've created a page, like a blog post, that is informative, high-quality, they'll be more apt to spend time on your site, and there's a higher possibility that they will purchase your products or services.

4. Increased conversions pave the way for a growing business. WWhen your conversion increase, it means your SEO campaign is successfully driving results, like by ranking in high-value search results, and that your business is thriving. The more thriving your business does, the more potential it has to grow.

With a custom SEO plan and our experienced SEO specialists, your business can use SEO to its full advantage. Whether you’re looking to reach nearby shoppers via local results or business buyers across the country, you can do it with a website optimized for search engines and consumers.

Get more site traffic, better rankings, and higher sales by contacting us online today!

If you're searching for an SEO agency that knows how to drive results, AtumX Media fills your search criteria

We're a full-service creative and digital marketing agency, SEO is far from the only thing we offer. We also provide the following Internet marketing services, which work extremely well alongside our SEO management services:

Content Marketing: Support your search engine optimization or SEO plan with a competitive content marketing strategy . Let our team help your business create compelling and original content that your will audience will read, act on, and even share.

Website design and development: Get your website ranking with not only SEO but also an attractive, easy-to-use site that aligns with SEO best practices. Our web development team can help you lunch a mobile design, expedite page speed, and more to maximize your bottom line.

Social Media Marketing: Use social media to its full advantage with social media marketing. Whether you're looking to promote your business with Facebook ads or organic posts on Instagram, our social media team can build a custom strategy for you.

And that's just the start of the online marketing services we offer, in addition to our search engine optimization services. We also provide services including responsive website development, e-commerce, and more, making us one of the best digital marketing agencies from Romania not only for optimizing your site but also transform your traffic growth in revenue.

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