What are search engine optimization (SEO) services?

Search engine optimization services (SEO) are digital marketing services that improve rankings in search results for keywords relevant to a given business. These improved rankings increase the business's visibility in search engines such as Google, or Bing and drive precious traffic to its website. For the best results, SEO services should include a custom strategy and various types of SEO tactics, including on-page SEO, off-page SEO, and technical SEO.

But how can SEO management services improve my online presence?

SEO is more than just one strategy.

In fact, SEO means a lot of terms for many smaller strategies that work together to improve your Google ranking (or rankings on another search engine such as Bing) to create an effective conversion, without loses and money-making machine: your website.

Let's talk about some core SEO strategies that AtumX Media uses in SEO campaigns to optimize websites.

Website SEO Audit

A website SEO audit serves as the foundation of you SEO plan.

Auditing your site allows SEO Agency to discover areas of improvement, as well as opportunities for your SEO strategy. That's why our SEO specialist starts with a technical SEO audit before building your plan.

As a part of your SEO audit, AtumX Media will look at the following:


  • Your website
  • Your website analytics
  • Your Google Search Console data
  • And more

  • For the best results and insight into your website, our SEO team uses a variety of SEO tools. With these resources, we can take a multi-directional approach to your website SEO audit and provide your organization with a competitive SEO strategy.

    Keywords Research

    Without keyword research, you won’t rank or appear in the search results that have the highest chance of reaching your target audience. With any online marketing strategy, including SEO, it’s essential for your business to channel efforts to your ideal client or customer.

    That’s why keyword research is critical to a successful SEO strategy.

    It helps your company reach potential clients or customers by adapting to how they search. In your content, like a blog post or sales page, you use the keywords, phrases, or language that your audience does, which optimizes your content and convinces users that your company understands their needs.

    For your business, that translates to phone calls, store visits, purchases, and more.

    What is keyword research, though?

    Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.

    Using these keywords in important locations on your website will help you rank highly for those keywords in search engine results pages, which is a great way to get more site traffic, and ultimately convert more customers.

    Content Creation and Implementation

    Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible.

    Content creation is based on your keyword research and includes the terms that you consider to be the most important to your business and industry. It doesn't matter if you run your business online or offline, you can use content to reach and convert your target audience.

    SEO Services That Bring Results | AtumX Media - Creative and Digital Marketing Agency

    There are many types of content, from blog posts to online guides, and all are beneficial to your website.

    For example, a production SEO strategy may use blog posts to reach business buyers in the early stages of the buying funnel and online guides for buyers in the later stages. With content, companies can target every stage of the buying funnel.

    Here are some of the most popular kinds of content and how they can benefit your site visitors.

    Blogs: Google loves fresh content, so naturally, blogs are a great option since you update and add to them often. Blogs are usually short pieces of content, around 500 words or less, which provides a personal perspective on an industry-related topic. People like to follow blogs because they contain useful tips and personalized information for target customers.

    Service pages:Service pages are pages on your website that detail the services you offer. These are beneficial because potential clients love to read about what they've received before they commit. Your service pages are a great place to inform visitors about what's included in each of your service offerings, pricing for those services, and more.

    Product pages: Much like service pages, product pages give descriptions and images of the products that you offer. These pages inform users about the specific items that you sell and include information like dimensions, color availability, size availability, materials, and more. These pages are important because they can really make or break sales depending on the information you provide.

    Longform content: Longform content is content that is over 1,500 words long, and it provides lots of useful, beneficial content to readers about topics related to your industry. For example, if you run a construction business, you could write a long-form article about a specific kind of material you use. The point of long-form content is to be an extensive look into a detailed topic and provide the only resource a user should need to fully understand that subject.

    With compelling and optimized content, plus specific keyword targeting, AtumX Media can give your business a competitive SEO plan that provides a consistent source of revenue for your company.

    On-Page Optimization

    On-page SEO is an essential part of all SEO strategies. It doesn't matter if you're looking for a Google Search (or search results on other search engines, like Bing), you need to optimize your site for on-page SEO factors.

    For some background, on-page SEO refers to performing SEO on your website.

    That means you’re focusing on factors like the content, speed, and design of your pages. SEO strategies can also target off-page SEO features, which our SEO packages do.

    Now, as an SEO service provider, we take a deep on-page SEO approach, focusing on:

    Page speed: If your page doesn't load in three seconds or less, you can bet that some users will leave your page to search for another resource that loads faster. Page speed is an important SEO factor because it not only helps users to have a good experience, but Google also appreciates it if your pages load quickly.

    Multimedia Inclusion: If you only have oceans of text on your website, your reads will probably become bored and uninterested in your content. To avoid this problem, and to keep users on your pages for longer periods of time, use elements like images, graphics, and videos. When you include these interactive elements, you allow users to become fully intrigued with your content.

    Responsive on all devices: To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures and your content look great on a mobile device. This is a huge plus for site visitors and sends great signals to Google about your website

    Quality Content: Speaking of quality content, you need to create it if you want to receive quality links. You need to ensure that your website provides content with a high word count (Google loves that), easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages.

    These are just three of the many on-page SEO tactics AtumX Media uses to optimize your website as a part of our SEO marketing services. If you're interested in learning more, check out our SEO services!

    How can SEO management services help your business grow?

    SEO Services That Bring Results | AtumX Media - Creative and Digital Marketing Agency

    With all this talk about the positive effects of SEO management, how can you know for sure that it will help your business grow? Though there is no crystal ball or magic wand to give tangible figures of how much your business will grow with SEO services, you can rest assured that your site will jump in search engine ranking, earn more traffic, and convert more customers.

    Here are a few reasons why:

    1. When you target important keywords correctly, you'll have better placement in results pages. When you find a specific keyword that is important to your business and your industry, you want to target it with your content, your meta tags, your alt tags, and your URL. That means you include that keyword in these important places so that you have the best chance of ranking for it when someone searches the term within Google.

    2. When you rank highly for an important keyword, you'll get more site traffic. Studies show that the first page gets roughly 70% of clicks, with decreasing number from there. The top positions in Google are really a winning location in the search and if you manage to get here you will start to see a huge increase in site traffic.



    Search Engine Optimization (SEO) Services That Bring Results | AtumX Media - Creative and Digital Marketing Agency

    3. When you boost site traffic, you'll see an increase in revenue. When more people visit your site because of your high rankings in search results, it means that you'll also earn more conversions. If your page ranks in the first page of organic SEO results, it's there for a reason - you have created a page, like a blog post, that is informative, which creates intrigued, high-quality, they'll be more inclined to spend time on your site, and there's a higher possibility that they will purchase your products or services.

    4. Increasing conversion paves the way for a growing business. When your conversion increase, it means your SEO campaign is successfully driving results, like by ranking in best-value search results, and that your business is growing. The more thriving your business does, the more potential it has to grow.

    With a custom SEO plan and our experienced SEO team, your business can use SEO to its full advantage. It doesn't matter if you are looking to attract close shoppers via local results or business buyers across the country, you can do it with a website optimized for search engines.

    Get more site traffic, better rankings, and higher sales by contacting us online today!

    SEO Services That Bring Results | AtumX Media - Digital Marketing Agency

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