Why isn't your website making money?
1. Your website isn't responsive
Did you know that more than 50 percent of the world's Internet traffic comes from mobile devices? It's true, and it demonstrates a growing trend. People are relying more on their smartphones and tablets to access the Internet, rather than their laptops or desktops.
That's why a responsive design, which adapts to a user's device, is essential.
Why does an unresponsive website cost you money?
An unresponsive design costs your site money for a few reasons, including:
Mobile-first index
Google is one of the world's largest search engines, claiming more than 75 percent of the global search market share. This fact is important because Google follows a mobile-first approach to its crawling and indexing process.
That means Google crawls your website and indexes it for search results from a mobile perspective. If you don’t have a responsive website, Google will know. As a responsive website is critical to the user experience, non-responsive sites will (usually) rank lower in search results.
A lower ranking translates to less traffic, as 75 percent of users stick to the first page of search results.
User experience
When it comes to web design, the user experience is crucial. You need to provide the best possible experience for your website visitors. If you don’t, they will leave your site, which can result in fewer purchases and less money for your business.
As more than 40 percent of online transactions happen on mobile devices, your company needs a responsive website if you want to make money. Otherwise, you’re giving away valuable customers (and revenue) to your competitors.
In short, an unresponsive website isn’t good for your bottom line.
How to fix an unresponsive website
A responsive site design is a solution to an unresponsive website.
In most cases, a responsive design costs around 500€.
This amount can vary, depending on your site's size, content management system, and any other site features. If you want your website to make money, however, it's a necessary investment and one that offers a substantial return on investment (ROI).
2. Your website isn't fast enough
Speed is another reason for a website to underdeliver when it comes to making money through your website. Slow-loading pages can also impact your SEO, which can result in lower rankings, less traffic, and fewer sales. That’s why you want to assess not only your site’s SEO but also your website’s speed.
From a user perspective, it’s easy to understand why a slow site can decrease your number of leads. Nobody wants to wait for your website to load, no matter how great or beneficial your product or service is to businesses.
Today, users expect sites to load in two seconds or less.
A surprising number of websites, however, fail to meet that expectation. That’s why improving your page speed is a quick win for your business. Just a single, one-second improvement in page speed can boost conversions by seven percent.
In addition to frustrating users, page speed also affects your SEO.
When search engines like Google rank sites in search results, they look at the bounce rate of relevant pages. Bounce rate describes the percentage of users that arrived on your page and left (or “bounced”) without interacting with it.
From a search engine’s perspective, this response means users didn’t find what they were looking for on your website. In response, your site’s ranking decreases, which impacts your traffic numbers and digital lead generation efforts.
So, how can you improve your page speed to get money from your website?
Depending on your website, it's a fast fix to improve your site speed. For example, if you have multiple videos on a page, removing a few can boost your page speed. Compressing your website's images can also increase your site's load time.
Optimizing your website for speed requires some developmental expertise and the following actions:
A few examples of changes your business may make to your website and publishing policies includes:
If your company doesn't have a dedicated developer in-house or a development team with limited time, it's worth investing in page speed optimization services. With page speed optimization services, you can maximize your site's speed, improve your SEO, and increase your number of website sales.
3. Your website isn't optimized for SEO
With 75 percent of businesses investing in SEO, you can bet there is a reason why. SEO helps your website become a lead and revenue-generating machine by improving your visibility invaluable search results.
If your company doesn't use SEO, it's one possible reason why your website isn't making money.
Why an unoptimized website loses money
In today's digital landscape, users rely on search engines like Google and Bing to find their next purchase. Studies show that 80 percent of consumers and 71 percent of business buyers start their product research with search engines.
If your company doesn't optimize your website for search engines (and users), you miss a significant amount of traffic and lose a substantial amount of money. Your audience doesn't even have a chance to discover your business and its products or services.
Instead, they find your competitors because those businesses optimize their websites for SEO.
With the potential impact of SEO on your company's revenue, you can't afford to overlook SEO.
How to fix an unoptimized website
Optimizing your website for SEO doesn't happen overnight or in a week. It's an ongoing process, which means your business needs to commit to SEO and make it a part of your strategy. Even if you invest in SEO services, it will still take time to optimize your site and generate revenue from it.
Companies that already use SEO should consider a professional SEO audit. If you already have a fast website and responsive design, missteps in your strategy could result in decreased traffic and online revenue. With an SEO audit, you can receive third-party insight into your approach.
If you're ready to optimize your website for SEO, you can expect to tackle the following tasks:
Depending on your business and team size, SEO may require time that your company doesn't have to give. If that's the case, it's worth considering the value of an SEO agency a monthly SEO package. With monthly, vs. one-time, SEO services, you can get the full benefits of SEO, minus the time and resource commitments.
Keep in mind, however, the risk of cheap SEO services.
Start earning money from your site with AtumX Media
Your website is one of your company's most valuable assets. A lot of businesses, however, overlook the potential of their site to generate revenue, leads, store visits, and more. For your organization, this misstep is the perfect opportunity.
Turn your website into a revenue-generation platform with the above recommendations today.
Or, get professional assistance from our team by contacting us online. As a creative and digital marketing agency, we provide all the services necessary to maximize your site's ability to make money and generate real growth for your company, all while creating a beautiful website.
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