What is digital marketing?
Digital Marketing is the promotion and sale of products and services using online strategies. If you don't have a complete digital marketing strategy, you don't have a clear direction.
A few examples of digital marketing include social media, search engine optimization (SEO), and more.

What does this digital marketing guide contain?
How does digital marketing work?
Digital marketing vs traditional marketing?
Why is digital marketing important?
6 types of digital marketing (and how to use them)
Digital marketing services: What are they, and should you use them
How much does digital marketing cost?
How does digital marketing work?
Online marketing works by developing a coordinated, multi-channel strategy that supports your target audience's unique buying funnel. That means your business uses multiple channels, like social media, and search, to support the main strategy, like generating brand awareness, leads, or sales.
Think about this digital marketing example:
- Write a blog post that targets your goal
- Optimize the blog post for search engines and users.
- Start a social media account on Instagram, Facebook, and more.
- Optimize social media accounts and start posting
This is just a simple example, a digital marketing plan is much more complex, especially when you combine several digital marketing channels, but the above scenario can help you understand how it works.
Digital Marketing - Traditional Marketing

The difference between traditional marketing and digital marketing is very, very simple.
Traditional marketing uses offline channels, while digital marketing uses online channels. A traditional marketing campaign, for example, may use billboards, radio ads, and news stories, while a digital marketing campaign may use social media, blog posts, and other channels, to promote a business and its offerings.
The 5 types of digital marketing you should know
Digital marketing is a complex field, but if applied intelligently your results will increase up to ten times in a short time.
Here are 5 of the most important components of digital marketing:
Social Media Marketing
Social Media may sound simple, but the secret to effective social media marketing goes far beyond an active social media account. The more inspired your audience is to interact with your content, the more likely they are to share it, turning as many people as possible into customers for your business.
Content Marketing
The easiest way to gain people's trust is to post relevant content to your target audience. Content marketing has a single purpose, which is to educate and inspire consumers looking for information.
Currently, content marketing receives three times as many potential customers as paid search advertising, so it's worth the extra effort.
Web Design and Development
The design and development of your website serves as the basis for your digital marketing strategy. An attractive and mobile-friendly site helps the company maximize SEO results, social media strategy and other online marketing techniques.
Email Marketing
Today, email is still the fastest and most direct way to reach customers with critical information. For a marketing email to deliver results quickly it must satisfy 4 basic attributes. These are trustworthy, relevant, conversational, and strategic.
SEO (Search Engine Optimization)
This is when you optimize your content and site so that your page appears at the top of search engine results (an example might be Google or Bing) for a specific set of keywords. Using Search Engine Optimization can attract visitors to your site when it displays behavior that involves searching for relevant products. Intelligent use of SEO services increases qualified site traffic, search engine visibility, and automated sales.

Why is digital marketing important?
For companies today, digital marketing matters because it offers:
You can learn more about digital marketing's benefits below.
Digital marketing offers multiple online marketing strategies
With online marketing, your company can pick from a range of tactics.
Examples of digital marketing tactics include:
You have options, which isn't the case when using traditional marketing. With traditional marketing, you have fewer choices. You only have a couple of channels available, like radio, print, and TV, and many of these channels are expensive, which limits your choices further.
Digital marketing offers cost-effective marketing solutions
Price is another benefit of digital marketing.
Compared to traditional marketing, online marketing is extremely cost-effective. If you advertise online whether, on social media, websites, or search engines, you set your budget and bid for ad space. You have complete control over how much you spend, which isn't the case when buying a billboard. Plus, you can stop your strategy at any time.
Digital marketing offers a level playing field
If you're a small to midsized business (SMBs), digital marketing also helps your company stand apart from larger brands. That's because online marketing offers cost-effective solutions, like SEO, that can help your business reach its audience.
With SEO as a digital marketing strategy, for example, your business can optimize your content for searches that feature three or more words, like "how to quickly build a house."
This approach can help your company avoids big brands and reach your target market.
Digital marketing offers advanced targeting
Making web marketing a part of your business strategy also gives you access to a range of advanced targeting and personalization options. Traditional marketing, which is broader, can't compete with what digital marketing can provide you when it comes to targeting.
For example, with online marketing, you can use targeting options like:
Creating a personalized user experience, either through your website, can lead to better marketing results.
Digital marketing offers continuous campaign performance feedback
Making digital marketing a part of your business strategy also gives you access to a marketing approach that provides constant feedback on your campaign’s performance, it doesn't matter if your SEO strategy or Social Media Advertising.
Even long-term strategies, like SEO, provide constant feedback.
For instance, you can see if your keyword targeting strategy works well by analyzing your website traffic and website conversion rates.
With all its benefits, digital marketing is a massive asset for companies, including yours.
Digital marketing services: Should you use them?
You've learned about how to do digital marketing, as well as the types of digital marketing, and (as you can tell) there is a lot that goes into online marketing. The time and skill required are one reason why many companies invest in digital marketing services. What are digital marketing services?
If you have questions about online marketing services, keep reading for answers!
What are digital marketing services?
Digital marketing services are professional services that market your business, brand, products, or services online. In most cases, you can customize online marketing services to include the strategies you want, though some agencies offer digital marketing packages.
For the best results with digital marketing services, choose a provider that customizes their packages to your company's needs. If you're a local business, for example, you probably want online marketing services that include not only SEO but also local SEO.
Generally, online marketing services get provided on a routine basis versus a one-time basis. If you're looking to work with a digital marketing agency on a consulting basis or for a one-off project, however, you can usually find them.
What do digital marketing services include?
Every online marketing service, as well as a digital marketing agency, is different.
For the best results with digital marketing services, you should invest in services that include:
If you're curious, our services include these three features.
Should I use digital marketing services?
Before researching service providers, requesting quotes, and scheduling meetings, make sure that online marketing services are the best option for your business. This proactive step will not only save you time but also help you determine what you need or want in a digital marketing agency.
Determine if you need online marketing services by answering these questions:
If you find that you don't have the time, resources, or skill to use the digital marketing techniques that you want to, like SEO, then it's worth considering an online marketing agency. An agency can help you take advantage of these strategies without consuming your time or energy.
How much do digital marketing services cost?
Prices for digital marketing services depend on several factors, including:
Generally, however, SMBs invest 500€ to 10,000€ per month into online marketing, including for professional services. Your business may dedicate a different amount depending on your needs and goals.
For the most accurate price, request a quote from the agencies you'd like to work with and hire.

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